Beth Shepherd

Owner

Head Coach - CrossFit Level 2

Beth is a wife and mother of 3. A retired educator of 25 years, she holds a Master’s degree in School Counseling as well as a  National Board Certification. She started her fitness journey as a runner, began kickboxing a few years later and found her way to CrossFit in 2015 when a friend opened a local box. Her love for the sport has led her to become a CrossFit Masters Semifinal Athlete. She holds an L2 certification and began coaching in 2020.  Outside of the gym you can find her spending time with her family and helping to manage their ranch-raised beef cattle sales operation. 

Michael Nanney

Coach - CrossFit Level 1

Michael graduated from Mississippi College in 2020 with a bachelor's degree in Christian Studies. While there, he was blessed with the ability to be a part of the MC Soccer team and was also very involved in other intramural sports. He currently works as the students pastor at FBC Flora. He started CrossFit in 2021 as a competitive outlet following his collegiate soccer career. The more he did CrossFit, the more he fell in love with it. He received his L1 in the fall of 2023 and started coaching that same year. 

Jeff Cooper

Coach

Nutrition Coach

Crossfit Level 3 Trainer

Jeff began his CrossFit journey in 2013 and has lost over 80lbs. He has a Bachelor’s of Science in Exercise Science and is a Working Against Gravity certified nutrition expert. Jeff is also on staff as a 1:1 Coach with Brute Strength, where athletes like James Sprague and Dallin Pepper have worked under since their CrossFit Journey began. Personally, Jeff is a 4x CrossFit Quarterfinal athlete. Outside the gym, Jeff excelled as a collegiate Division II Football player and was an academic all-American. Jeff has coached athletes at all levels, most notably coaching Beth Shepherd as a Masters Semifinal Athlete Qualifier and numerous Quarterfinal Athletes. When he is not coaching, programming, or competing you can find him spending time with his family and community. 

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